- Promote their value to internal customers
- Communicate priorities and how IT supports the business
- Seek constant feedback to learn and evolve.
As for us internal communications folk - let's stop blaming IT for every IT issue (often it's user error due to poor communications anyway) or their reluctance to implement the latest 'hot' communications system - if we understand their concerns, communicate the business value and play nicely (communicate well) we might be surprised by the result...
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