Perhaps the most important internal social media guideline

"Don't pick fights or be objectionable"

Time to break the rules

In an age of Twitter and blogging the rules of writing have changed….It's time to let go, be daring… start a sentence with “And”,  “But” or even an  “Or”
Here are some more writing rules you are now allowed to break.

Trying to predict every question is often a waste of time

Communicating with 'crazy busy' employees isn't easy

Acquisitions are especially challenging for employee communicators

Merging cultures, values, expectations, operational teams and so on is a big undertaking. Clear, effective, timely internal communication plays a critical part in a successful merger.

Regular updates can be important, even if there is nothing new to say.

During a situation like an IT outage or during a restructure, regular communication is important.  Let employees know when they were next receive an update (even if there is nothing new to say).

Context is even more important during uncertain times...

During uncertain times employees may interpret 'innocent' actions as more threatening. For example, during a recession, if fresh flowers are no longer delivered to office locations (when they previously were), employees may interpret this as an indicator of financial hard times and possible future redundancies. Context is important to avoid unnecessary concern.